VISUAL DESIGN

Baby Jogger Website

OVERVIEW

Baby Jogger's website needed a redesign because it wasn't reflecting their brand and consumers couldn't locate new products.

The active-stroller brand has been growing their portfolio of products ever since they created the first jogging stroller back in 1984. As the number of products grew and their website became larger, Baby Jogger felt like their website didn't represent their brand and newer product launches weren't taking off as expected. The Newell-owned stroller brand reached out to the design team at POSSIBLE to completely overhaul their website, and tasked us with injecting emotion, making consumers more excited about their products, and showing prospective shoppers what Baby Jogger strollers were all about.

ROLE & DETAILS

Lead Visual Designer
Cross-Functional Team Collaboration, Concepting, Visual Design, Presentations, Photography, Detailed Documentation

Team
1 Visual Designer, 1 Senior Art Director,
1 UX Designer, 1 Copywriter, 3 Engineers

Tools & Timeline
Photoshop, InVision (2016)

THE CONCEPT

My goal was to deliver a website that would be functional and beautiful.

Upon starting, Baby Jogger only provided me with a few assets: their logo and brand colors, their primary font, and some photography. It was then my job to take these assets and turn them into an inviting, exciting, and educational website. My goal was to impress the client and convince prospective shoppers that these strollers, despite their higher than normal price tags, were the strollers to welcome into their lives. I started by designing a large, flexible hero space that was designed to captivate audiences at their first impression, and also highlight new products that consumers should be aware of.

I made sure to include large, aspirational photography throughout the website to accomplish two things: I wanted to show customers what these strollers could do and also how they could complement their lifestyle. I designed and incorporated a 45-degree angle throughout each page to anchor each page together, make the website feel more dynamic, and keep the customers eyes moving. Ultimately, I delivered a website that used clean typography, educational photography, and convinced prospective shoppers that these were the best strollers to purchase.

Home Page

Stroller Family Page

Shop Strollers Page

Stroller Detail Page

Awards and Honors Page