VISUAL DESIGN

Acura TLX Website Pitch

OVERVIEW

While car shopping, first impressions mean everything – and it's important to get it right. That's why I won the Acura TLX website pitch.

As more prospective shoppers turn to the internet to do their research and cross shop, it's more important than ever to make sure you illustrate why your vehicle is better than the competition's. At POSSIBLE, I was tasked with designing a vehicle comparison landing page for a pitch to submit to Acura. With only one weekend to get it done, we worked our magic and won Acura as a client.

ROLE & DETAILS

Lead Visual Designer
Cross-Functional Team Collaboration, Concepting, Visual Design

Team
1 Visual Designer, 1 Copywriter,
1 Senior Art Director

Tools & Timeline
Photoshop, InVision (2017)

THE CONCEPT

My goal was to demonstrate why the Acura TLX was the superior choice.

It was crucial to make this landing page exciting, eye-catching, and informative. I wanted to start by presenting a fair comparison between the 2017 Acura TLX and the 2017 Audi A4 with the specifications that consumers wanted most – price, mileage, and engine stats. From there, I wanted to lean into the TLX and prove why this vehicle was better than its competition – that's why each section of the landing page heavily features the TLX and why it's a winner.

Contrast was also important, so I designed each section separately and treated them all as their own environment. The bottom of the landing page features more white space to contrast from the above, and lets the consumer dig into details about offers, email newsletters, and more information about Acura and it's vehicles. The work paid off – Acura loved what we created and decided to partner with POSSIBLE for more web design work.

Comparison Landing Page