VISUAL DESIGN

Rubbermaid Website

OVERVIEW

Rubbermaid needed a website redesign to remind consumers that they were the gold standard in both kitchen and home products.

The Rubbermaid brand has represented home products as well as innovative, high-quality food storage products for over 80 years. But there was a problem: their website wasn't communicating the full breadth of their product line. In order to show consumers everything they had to offer, Rubbermaid reached out to the design team at POSSIBLE to completely overhaul their website; they tasked us with providing easier product navigation, more product spotlight moments, and most importantly, a mobile-friendly website design.

ROLE & DETAILS

Lead Visual Designer
Cross-Functional Team Collaboration, Concepting, Visual Design, Presentations, Photography, Detailed Documentation

Team
1 Visual Designer, 1 Senior Art Director,
1 UX Designer, 1 Copywriter, 3 Engineers

Tools & Timeline
Photoshop, InVision (2016)

THE CONCEPT

My goal was to show consumers just how much easier their lives could be with all of Rubbermaid's state-of-the-art kitchen and home products.

I knew it was important to reestablish the Rubbermaid brand as the industry leader in a large line of kitchen and home products. I started by designing a large hero space where the brand could feature new products and best sellers. Beyond that, I wanted to showcase just how many different product lines Rubbermaid had, and make sure consumers knew about all of them. After all, if consumers don't know about your products, they aren't going to buy them!

Creating areas to show product categories as well as lifestyle imagery shows consumers exactly how they can get use out of these products. I also designed a clean, spacious product detail page to ensure the consumer could find all of the details they need while trusting the brand through good design. Ultimately, I delivered Rubbermaid a website that felt educational, easy to use and browse, and was flexible enough for the brand to use for years to come.

Home Page

Shop Page

Product Detail Page