VISUAL DESIGN

The 2012 Radio City

Christmas Spectacular

OVERVIEW

It was Christmas year-round at Radio City.

The iconic Radio City Christmas Spectacular takes the stage at Radio City Music Hall every year for over 1,000,000 guests. As my first year designing for Madison Square Garden, I was tasked with designing the branding and marketing collateral to sell tickets to the Christmas Spectacular starting in March.

ROLE & DETAILS

Lead Visual Designer
Cross-Functional Team Collaboration, Concepting, Visual Design

Team
1 Visual Designer
1 Senior Art Director

THE CONCEPT

My goal was to generate warm, ever-lasting memories for all.

Here was the challenge: Most people don't want to think about Christmas before November – let alone in March! But with the iconic show drawing in a massive number of tourists, Madison Square Garden (parent company of Radio City) has to start selling tickets in the Spring. When debating what creative I was going to use for this year's marketing materials, I knew I had to do so delicately. Snow imagery was out. Photos of Santa were out. I needed to use an image that represented an iconic part of the show but also wasn't too "Christmas-y". I decided to go with an image of the iconic Falling Soldiers scene from the show. The costumes and choreography has been around since 1933 and was easily recognizable by fans. I knew people had fond memories of this dazzling, show-stopping scene, and knew that people would enjoy seeing it. With family photography for posters, warm, iconic imagery for mailers and rack cards, and a fun, interactive design for popcorn buckets, I designed these marketing materials for the 2012 Radio City Christmas Spectacular to get guests excited for Christmas in March!

Direct Mailer

Exterior Signage

Rack Cards

Popcorn Buckets